Guide for Men's Luxury Watches 2024

Guide for Men's Luxury Watches 2024

The world of men’s luxury watches is constantly evolving, and 2024 is no exception. Over the year we’ve seen new developments from the world’s biggest watch brands, innovative trends and new designs. 

In this guide, we will explore the latest trends in 2024 for luxury watches, giving you the information you need to make more informed decisions when it comes to buying, selling and more.  


2024 luxury watch trends for men 

Here are some of the biggest trends we’ve seen in 2024 so far in the world of horology. We expect to see them continue into the rest of the year and early 2025. 

Trend 1) Slim Watches 

The Smaller watch sizes, which gained traction in 2023, is continuing into 2024. These watches, often under 40mm, offer a more refined and classic look, reminiscent of pre-1990s styles. Brands like Rolex and Cartier are leading this trend with models such as the Rolex Day-Date and Cartier Tank. 

Trend 2) Dress Watches 

Dress watches are making a strong comeback, with an emphasis on slim, elegant designs that can be worn both for formal occasions and as a sophisticated accessory for casual wear. Notable examples include the IWC Portuguese, which is praised for its craftsmanship and timeless appeal. 

Trend 3) Distinctive Designs 

Watches with unique case shapes and bold designs are becoming increasingly popular. This includes models like the Tag Heuer Monaco, which appeal to those looking to make a statement with their timepiece. 

Trend 4) Colour Pops 

Bold colors are being incorporated into watch designs, adding a playful yet luxurious element to traditional styles. This trend is visible in models such as the two-tone Rolex Submariner, which combines classic design with vibrant color accents. 

Trend 5) Enamel Dials and Art Deco Influences 

Enamel dials, known for their artistic and intricate designs, are gaining popularity. Additionally, Art Deco influences are being seen in new collections, offering a vintage yet contemporary look. 

Trend 6) Sustainability 

There is a growing emphasis on sustainability and transparency in the watch industry. Consumers are increasingly interested in the ethical aspects of watchmaking, pushing brands to adopt more sustainable practices. 


The Top Luxury Watch Brands in 2024 

Rolex SA 

Rolex is renowned for precision and innovation and is continuing to dominate the luxury watch market with its timeless designs and impeccable craftsmanship. The brand released the world’s first waterproof wristwatch in 1926, and exquisite models such as the Submariner and Day-Date remain highly sought after today. 

Shop pre-owned Rolex watches 

Patek Philippe 

Patek Philippe is renowned for its exquisite craftsmanship and innovative designs and introduced innovations in horology such as the perpetual calendar, split-seconds hand and minute repeater. Watches like the Nautilus and Aquanaut are favorites among collectors. 

Shop pre-owned Patek Philippe watches. 


Known for its elegance and sophistication, Cartier was founded in Paris in 1847 and expanded into watchmaking in the early 20th century. This transition brought about some of the world’s most iconic watch models, such as the Tank (inspired by WWI military tanks) and the Santos (inspired by early aviation). Cartier is the perfect choice for those seeking classic yet stylish timepieces.  

Shop pre-owned Cartier watches. 

Audemars Piguet 

Originally founded in 1875, Audemars Piguet has a rich history in the world of horology. The brand boasts the world’s first luxury sports watch made from stainless steel, the Royal Oak, which is still a favorite among collectors today. These watches are known for their distinctive design and rich history, continuing to be a top choice for luxury watch enthusiasts around the world. 

Shop pre-owned Audemars Piguet watches. 

IWC Schaffhausen 

Also known as the International Watch Company, IWC is a leading name in the watch industry renowned for its precision engineering, robust designs and technical innovations. IWC's Portuguese and Pilot's watches are celebrated for their precision and elegance, making them a staple in the world of luxury timepieces. 

Shop pre-owned IWC watches. 


Essential Considerations When Buying a Luxury Watch 

1. Purpose and Style 

Consider the primary use of the watch—whether it's for formal occasions, casual wear, or as a statement piece. Your lifestyle and wardrobe should influence your choice of watch. 

For example, a classic dress watch with a gold or silver case and leather strap might be more suited to formal events, business meetings and weddings. 

2. Brand Reputation 

Research the brand's history and reputation. Established brands like Rolex, Patek Philippe, and Cartier have a proven track record of quality and value retention. 

There are lots of online resources for brands and their reputations.

3. Craftsmanship and Materials

Examine the materials used in the watch, such as the type of metal, crystal, and movement. High-quality craftsmanship ensures longevity and reliability. 

Most luxury brands only ever use the highest quality materials, but it's always worth checking every specification before purchasing a watch.

4. Investment Potential

Some luxury watches appreciate over time. Research market trends and seek advice from experts if you're considering a watch as an investment. 

There are online tools that can show you the market fluctuations for different watch brands and models.  

5. Authenticity and Documentation

Our in-house service center TP Labs offers expert watch authentication services in Dubai.  

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